Talking with Victoria Redshaw when she visited Australia was an enlightening affair. Her company Scarlet Opus advises designers, manufacturers and retailers and helps them to plan for future trends. The process of trend forecasting is an exhaustive one and there were no crystal balls in sight!
Trend forecasting is so much more than design and colour; it’s a study of societal, consumer behaviour and cultural shifts. Changes that will impact on your business success. To remain successful you need to be flexible, creative, innovative and ahead of the trends. But which ones? We chatted to leading futurist Victoria Redshaw from Scarlet Opus about trend forecasting and her experience at Decor and Design Show 2014.